I had never asked myself why I loved design, and all I could think of was Domestic Blitz and how much I loved the before and after photos of every house they designed. I thought that was that – I just like pretty things. But, it’s safe to say I hadn’t yet defined what type of designer I wanted to be.
I hadn’t drawn the connection between my values and morals as a person to my passion for design.
Future or Design Thinking is more so a method of thought and discovery. It’s shifting your perception to see the world through experience, empathy and understanding in order to address the world’s problems at its roots, not just the surface symptoms.
It’s about the future of people, their happiness, health and the world we live in. It’s about helping to solve the worlds largest issues of health, famine, environment, inequity and education and we all have our place in the field.
My assignments always revolve around people and the planet.
Whenever I could make it about social, cultural or environmental issues I would. Such as designing an event to encourage the zero waste movement. Or creating a publishing company that uses paper made from organic hemp. Or an infographic about the fast fashion industry. All of them were fuelled by empathy. In this sense, I’m highly extrinsically motivated. And though I was taught that extrinsic motivations meant money and power… in my case the reward is knowing I’ve helped in someway.
So I wouldn’t say I’m purely taking the road for the future.
It’s a perspective that we can use to benefit people. The intent of it all is to ensure we design something the world truly desires.
Watch the below video on the key principles and methods of design.
Illustrations by me, Angelina. Excluding illustration of the ‘brain’ which is done by Rachel Driessen (2019).
Scripted by me.
Voiceover: Jack Cranney.
Design Thinking has been a reoccurring theme throughout my studies. I expect to continue to use its methods as I have found it quite simple and relative to the way I think and take action. However, I hope over the years of studying I can expand on my perspective of design. I love the idea of a Human Centred Design lens that we can look through to ensure what we create actually helps people – in big or small ways. As mentioned prior, that is the lens I see the world through already. The double diamond method, however, is something I hadn’t heard of till now.
The Double Diamond model involves 4 Steps: Discover, Define Develop Deliver.
I find this model to be very similar to Design Thinking, however, design thinking is more broken down. I’m excited to see how I interact with the model as it may be something I prefer over the original Design Thinking method I’ve learnt. Either way, these methodologies are both great ways to create designs that solve large challenging problems that are world faces today; socially, culturally and environmentally. It’s our job as designers to create what the world needs and it’s an exciting time for us to learn how we can do that.
Botticelli, S. [ca. 1484]. The Birth of Venus [Image of painting]. Retrieved
Dam, R., & Siang, T. (2019, March 20). 5 Stages in the Design Thinking process [Blog post]. Retrieved from https://www.interaction-design.org/
Da Vinci, L. [ca. 1503]. Mona Lisa [Image of painting]. Retrieved
Kahlo, F. (1949). Diego and I [Image of painting]. Retrieved from https://www.pbs.org/weta/fridakahlo/
Laureate International Universities. (2016). DDD203: Discover, Define, Develop, Deliver, Week 1 notes [PowerPoint slides]. Retrieved from https://laureate-au.blackboard.com/
Norman, D. (2016, April). The Future of Design: When you come to a fork in the road, take it. JND. Retrieved from https://jnd.org/